Summer Fuel Points Program (Bronze Telly Award 2025)

Harris Teeter helps you save money on gas, every time you shop. Earn Fuel Points on every purchase then redeem for gas savings!
Challenge: customers don't know they are automatically earning fuel points every time they shop, and they do not know where to redeem their fuel points.
Solution: Bring back the same actor from previous fuel spots and build on her equity as a fuel points ambassador and educator – she is obsessed with earning and redeeming fuel points!