AVAILABLE FOR: Freelance or full-time Senior Writer, Creative Director (Copy), Copy Director roles.
My experience
Expert in developing impactful marketing campaigns that deliver on brand strategy and drive engagement. Master storyteller who is passionate about creating authentic connections in your brand’s voice. Creative leader with experience in crafting compelling content across a variety of industries including retail, fertility, and CPG.
All that, plus I'm a good human.
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Skills
Copywriting | Content Strategy | Digital, Social, Paid Marketing | TV & Radio Scripting | Content Creation Creative Direction | Mentoring | Presentation Skills | Strategic Thinking | SEO | Team Management
What I've been up to
Executive Creative Director, Copy
Inspired Thinking Group (ITG)
2024-2025
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Spearheaded all copy and design initiatives for retailer's brand and shopper marketing campaigns across earned and owned channels, instore, video, radio and TV, ensuring alignment with target audiences and achievement of KPIs.
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Seasonal campaign sales grew 126% in one month
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Crafted compelling content that adhered to brand style guidelines in personality, tone and voice, driving consistency and engagement.
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Conceptualized innovative ideas and programs to support retailer's objectives, enhancing basket size and increasing brand awareness.
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Developed content across all consumer touchpoints, adapting messaging to maximize impact within specific channels.
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Led TV campaigns from conception to completion: writing scripts, informing storyboard creation, casting and props, on-set creative direction, directing final edit.
Copy & Marketing Brand Director
Northstar Fertility
2017-2024
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Devised a comprehensive content strategy for four leading fertility brands, executing across web,digital, social media, email, and print platforms.
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Achieved a remarkable 300% increase in lead generation by overseeing all paid marketing efforts for the surrogacy brand, utilizing data insights to write optimized copy for media and email campaigns,resulting in the highest lead volume in the agency's history from 2021 to 2024.
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Engineered content for three websites; launched four sites within five months, leading content strategy and creation for two new brand websites and one site refresh, while establishing content calendars optimized for SEO that included editorial, video, and images.
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Conceived and crafted engaging content for marketing materials, websites, blogs, social media, video,and email channels.
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Led and mentored a team with empathy, enhancing work quality and skill sets while providing opportunities for professional growth.
Creative Director, Copy
Catapult Marketing
2005-2017
Additional roles included:
Copywriter/Senior Copywriter/ Associate Creative Director
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Developed innovative creative campaigns and compelling new business pitches.
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Wrote action-inducing copy across print, digital, social, video and TV.
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Managed over $5MM of client business; clients included: M&M’S, Snickers, Kellogg’s, Family Dollar, Lysol, Subway, Swarovski.
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Go-to presenter of creative ideas to internal teams and senior-level clients.
Copy Manager (Retail)
Filene's, The May Company
1998-2005
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Edited and proofread all copy and content for the retailer for fashion and home pages.
Awards
Gold Reggie, 2017, Family Dollar Game Show Series
Silver Telly (2), 2025, Harris Teeter TV spots (Fuel Points Ambassador, In Food with Love)
Bronze Telly, 2025, Harris Teeter TV Spot (Associates, In Food with Love)
Education
Stonehill College, Bachelor's Degree in Communications and English
Harvard, Graduate Certificate in Writing