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Harris Teeter Hatch Chile Program

Every August, hatch chiles descend upon Harris Teeter stores. Our assignment: rally Harris Teeter Associates and customers and create excitement around hatch chiles.
Our solution: HatchFest 2024, a month-long event filled with instore sampling, custom hatch chile products, and a 360 marketing campaign across all touch points.
The result: a 126% increase in sales!
(click to play)

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