Harris Teeter Bowl Season Case Study

Harris Teeter needed a strong January shopper marketing campaign that drove sales during the post-holiday January/February time frame, delivered against their promise of fresh ingredients, and their customers’ desire for quality, healthy foods and value.

Our solution:
• Strategic program that not only delivered on Harris Teeter’s point of difference of fresh, high-quality ingredients, but also created excitement for the merchandising teams to participate.
• A record number of departments participated in the event, including: produce, meat, seafood, center store (grocery), dairy, and beer and wine. Plus, participation from frozen, the hot food bar, salad bar, deli/sub shop and sushi bar.
• A cohesive creative approach across all elements: POS, social, digital and in-store events.
• Creation of a brand style guide to be used by internal teams and vendor partners.

The results:
• 10 departments participated
• 320+ assets created for instore, digital & media
• 15.1% lift in sales of featured items YOY